Project Summary

It’s time to look forward. The Kensington Building is an exciting new workplace destination with 94,000 sq ft of office space designed for maximum collaboration and wellbeing in a stand-out location.

The building fuses contemporary design with a focus on high-quality and sustainable materials with timeless appeal.

Formerly the site of Ponting’s department store, The Kensington Building retains the grand proportions of the original floor plates and ceiling heights to give the spaces light and volume rarely found in the new-builds of today. It was these volumous light spaces that directly inspired our design; the large, elongated scale of the windows (and the prisms of light spilling in), the amazing views, both into and out of the building (which also allows us to explore the unique location). These are expressed with the brand framing device and the iridescent gradients.

TRS was partnered with them for neuromarketing strategy, empathy mapping meta ads campaigns and website branding.