Revolutionizing Real Estate & Mortgage Marketing with Neuromarketing
OVER 13 YEARS
PERACHA SISTER'S ARE IN MARKETING & INNOVATION
Who We Are: Experts in Neuromarketing for Real Estate Success
The Rich Sales
TRS help to create places, and then we tell their stories. We start with articulating vision and pinpointing purpose. From this neuroscience-driven agency, we execute strategies for place and brand. We create property marketing campaigns that combine identity, design, digital, film, renderings, and whatever else is required for us to ensure our clients’ projects get the attention they deserve. Remotely TRS employ over 80 people in seven countries. We work across the real estate spectrum, engaging with clients at every stage of the development life cycle. Over more than 13 years, we have helped the real estate industry leverage vision and brand to engage with customers. We take great pride in shaping the places in which we live and work.
A Visionary Leader in Tech, Marketing, and Innovation
Nida Mahmoed
CEO of The Rich Sales and Founder of The Rich Group
Nida Mahmoed Peracha, a Poetess, Serial Entrepreneur, Tech Investor, Neurostrategist, and She was a CMO for Microsoft’s Water Positive Project.
Her journey starts as an Author of Broken Women of the Mountains, She did poetry against the Taliban misogyny. Mahmoed followed her mother’s and father’s footprint in the business world. Nida started her career with her mother’s founded companies as a Marketing Director and Innovation Strategist.
Nida serves as a Fractional Chief Marketing Officer for Fortune 500 corporations as well as a plethora of small and medium businesses.
Her clients have included Microsoft, NASA, Blue Origin, and other notable companies. Peracha also serves as a Fractional Chief Marketing Officer for companies in the $1 – $25 million dollar revenue range in a wide variety of categories and industry sectors.
Nida grew a B2C business from $600,000 to $3 million dollars in annual recurring revenue in under 3 months, with no paid media, by repositioning their product (on our first consultation call) and re-architecting their website. She also grew a B2B business by $1 million dollars in under 1 month by repositioning their product and reengineering their sales funnel.
Nida helped John Martinez sell 3 homes in 30 days while targeting families moving into Austin using carousel ads showcasing 3-bedroom homes near top-rated schools. In just one month, Nida successfully helped John sell three homes, demonstrating the power of well-placed ads and fast communication and Last June 2024′ Nida also helped Lisa Reynolds Close a $2.5M Luxury Property with Video Ads.
Innovative Real Estate and Mortgage Marketing Solutions
CLIENTS COLLECTED $500+B/YEAR
TRS' innovative neuromarketing strategies, coupled with highly targeted Meta ads and Google PPC campaigns, empowered its real estate clients to achieve unprecedented success. By leveraging the power of neuroscience to understand consumer behavior and create emotionally resonant messaging, Rich Sales enabled clients to connect with potential buyers on a deeper level, driving significant increases in leads and conversions, ultimately resulting in the collection of over 500 billion USD.
Meet The Visionary Behind Transformative Neuromarketing Strategies
Sarah Peracha
Multi-Award-Winning Talent in Marketing Innovation and Sustainability
With a keen ability to develop game-changing IoT concepts aimed at improving convenience and quality of life, Sarah has revolutionized the marketing landscape for over 50 brands. Specializing in certified Design Thinking (ISO 56002 – Innovation Management), Neuromarketing, and Digital Strategy Implementation, she has consistently delivered powerful results that renew and reshape brand strategies.
Sarah’s expertise spans work with Fortune 500 companies, including industry giants like Apple, and a Microsoft-funded startup. In addition, she has served as a Startup Mentor, Growth Hacker, and Digital Marketing Strategist for leading firms worldwide.
Starting her entrepreneurial journey at just 15, Sarah has launched numerous internationally recognized projects within the digital space. Her 18+ years of experience include navigating both successes and challenges, building a reputation for innovation. With over a decade of remote work expertise and more than 5000 Zoom meetings under her belt, she has collaborated with renowned global brands like The Telegraph UK, Leaders Lunch UK, StarzPlay, and Appease Apex, reshaping their marketing strategies for modern audiences.
Sarah is also Pakistan’s first law blogger and has been recognized as one of the Top Business Women in Pakistan by The News for six consecutive years. In 2020, she was named one of Pakistan’s Top Influencers by Google. Her notable contributions include creating a comprehensive digital database for the Lawyers Movement in Pakistan.
In addition to her professional achievements, Sarah has judged multiple international tech, media, and startup competitions, including the Unicorn Cup and the Lahore International Children’s Film Festival.
