Neuro-driven marketing
For Real Estate
Agencies and Mortgage
ABOUT US
Focusing exclusively on the real estate sector, we work hand-in-hand with rich real estate developers to provide a unified, targeted approach to every project. From Tuscany to St. Barths, Zanzibar to Vail, we specialize in bringing complex real estate and hospitality projects successfully to market with the help of neuroscience-driven marketing and growth strategies.
OUR GOAL
At The Rich Sales, we understand that the heart of effective marketing for real estate projects lies in resonating with the consumer at a subconscious level. That’s why our Board of Science is also available to meticulously review and enhance your marketing campaigns. By applying neurohacking techniques, we don’t just catch the eye of your customer—we captivate their hearts and minds.
OUR PROCESSES
We’ve been measuring memory for over three decades, and we’ve discovered, tested, and proven that long-term memory encoding is the best predictor of future behavior. One such innovation is the use of Neuroimaging to observe real-time consumer reactions to various creatives and messaging. This insight allows us to craft a strategic guide to deploying the right strategy.
Our Agency Formula
Neuro Marketing and Managment Strategy
TRS has full command to develop the complete neuromarketing strategy and assist in development of media strategy, social channels managment and building paid social media plans. We leverages proprietary technology, Steady State Topography (SST), to bypass conscious filters by going straight to the source of all decision-making — the brain and develop rich marketing strategies and leads campaigns.
Selling Consulting & Execution
Rich spend over $6,483,200 on Facebook Ads & Google PPC. We understand the Meta's and Google algorithm on a deeper level than most. We are here to be your guide on your Facebook ads and Google PPC journey, providing tailor-made recommendations to help you profitably scale your Real Estate Business.
Investor Marketing
The world of real estate investment is evolving at a rapid pace, with cutting-edge digital channels playing a central role in shaping the industry. As seasoned experts in identifying, attracting, and successfully marketing to a vast network of real estate investors, both media buying, LinkedIn Leads generation and cold calling, we bring unparalleled expertise to your real estate investor marketing campaign.
Measurement & Monitoring
Rich team deliver a weekly report for all engagement, fan growth, lead generation and sales numbers via an analytic report that’s easy to comprehend and explained by an account manager for what happened in that 7 day window and what’s projected to happen next.
OUR TEAM IS HERE
TRS is managed by Peracha sisters, with over 13 years of global experience developing award-winning marketing & innovation strategies. A poet turned neuromarketer and a law alumni turned seasonal innovation strategist & fractional CMO, both sisters bring deep expertise and complementary styles, balancing creative and growth vision and commercial marketing results under the banner of TRS. Rich employs the best and finest people around the globe. TRS functions as a remote-based agency and a signed neuromarketing lab and research partner with Dentsu ScienceJam.
TRS combines neuro-sciences in property marketing campaigns.
Knowledge
We are endlessly curious, about the real estate industry we serve, and the creative sector we work in. We understand that there is no specialism without knowledge.
Collaboration
Like real estate, creativity is inherently a collaborative endeavour. Working well together requires trust and respect. TRS is a partner with Dentsu ScienceJam Inc., Tokyo, for steady state topography (SST) methodology, neuroimaging, and measuring emotional intensity and lean-in/lean-out metrics.
Openness
We believe in the power of freedom, autonomy and transparency to encourage the very best from everyone. We like to hire people with ideas and a point of view. And then listen to and learn from them.
History
Founded by Nida Mahmoed Peracha, the Rich group is a global enterprise headquartered in Pakistan. The group operates under the supervision of Peracha Ventures.