Project Summary

Essex Crossing Office is the first major commercial offering in Manhattan’s Lower East Side—a neighborhood not traditionally known as an office location. Our brief was to announce the Essex Crossing Office with boldness, confidence, and excitement befitting Taconic’s vision for Essex Crossing as a thriving, mixed-use creative campus.

Packed with authentic amenities such as the Market Line food hall, a cinema, and a photography gallery, Essex Crossing is surrounded by some of the best and hottest bars and restaurants in Manhattan, making it the ideal location for the TAMI crowd.

We created a bold, bright brand and communicated the office offering through leasing decks, a website, film, eBlasts, renderings, and a marketing center. The campaign worked—Verizon inked a lease for one of the two office buildings the day after the marketing center opened.