Project Background

Itz’ana Resort & Residences is the most ambitious real estate project the country of Belize has ever seen.

Featuring 86 residences from 1-bed through to 5-bed on beach and lagoon, the project needed to achieve a critical amount of sales prior to construction in order to proceed.

Our mandate was to create the brand and bring it to life through extensive concept development. We then carried it through into the successful sales and marketing of all residential units.

Project Summary

As an independent hotel, it was critical to the project’s success that the brand itself should draw interest and build credibility and loyalty with the international market. We therefore started by creating a multi-layered brand personality which formed the foundation of all marketing efforts.

Upon that foundation, extensive Google Adwords and Social Ads campaigns were built to create awareness and engagement. Content Marketing focused on real life stories from the peninsula mixed with design inspiration, and blogs were distributed via a comprehensive Email Marketing campaign to maintain engagement.

Results

69 of 86 luxury villas sold prior to soft opening

Price premium of 36% above other regional luxury product

57% of all sales generated through digital avenues

Strategic Differentiators

To counter the market challenges, we designed and built a series of specific, compelling concepts that allowed us to:

Grow international market awareness through top-tier media coverage

Consistently create compelling content to grow our databases and keep leads engaged

Built a robust prospect pipeline and converted these qualified leads into successful sales