EcoWorld
Project Summary
Diversifying lead channels with ads that click to WhatsApp. TRS partnered with the Malaysian property developer and generated a 6.5X return on ad spend for them with the help of Neuro Empathy Mapping.
THE STORY
Building a Dream Township
EcoWorld Development Group Berhad (EcoWorld) is a Malaysian property developer that focuses on residential townships with landed and high-rise products, integrated commercial developments, and green business parks in three main economic regions in the country.
THE GOAL
Future-focused lead generation
As part of its overall digital transformation initiative, EcoWorld was looking to diversify its lead generation strategy and find a scalable method to acquire high-quality leads and communicate with prospective homeowners.
THE SOLUTION
Chatting with house hunters via WhatsApp
After working with TRS Empathy Mapping, they identified how to most effectively reach its target audience and attract house hunters, EcoWorld began using the WhatsApp Business app as a new customer communication channel.
TRS ran a campaign of ads that click to WhatsApp on Facebook and Instagram to encourage prospective homeowners to use WhatsApp to start a conversation with a sales representative about EcoWorld properties.
The Facebook and Instagram ads featured both commercial and residential EcoWorld properties located across key regions in Malaysia. The property developer showed the campaign to a broad audience of potential homeowners, as well as a Custom Audience of people who had engaged with the company on Facebook, Instagram, or its website.
THE RESULTS
Building up real estate success
After that three-week campaign, EcoWorld discovered that our empathy mapping ad campaigns that click to WhatsApp generated the following results:
- 15,000 total link clicks to open a WhatsApp chat
- 6.5X return on ad spend (based on the value of property bookings placed)
- 69% of total leads expressed interest in the product
- 21% of total leads were categorized as high quality for follow-up